/ 01
Weekly cadence, never weekly meetings.
Async-first by default: long-form briefs and Loom walkthroughs over status calls. Synchronous time is reserved for decisions, not updates.
Process / 04 stages
From sparkto scale.
Every project runs through the same four-stage operating system, a framework we've refined across 200+ engagements to keep creative work grounded in business outcomes, and business outcomes anchored in creative thinking.
0101
Stage one
Discover.
Listen, learn, locate.
Typical duration · 1 to 2 weeksWhat this stage is for
Before we touch a single deliverable, we need to understand the territory: where your brand sits today, what's working, what isn't, who you're actually competing with (not who you think you're competing with), and what success would actually look like 12 months from now.
What we run
- Founder & stakeholder interviews
- Brand & marketing audit
- Competitive landscape mapping
- Customer & user research
- Analytics & performance review
- Internal team alignment workshop
What you'll have at the end
Discovery findings documentAudit reportOpportunity mapWorking hypothesis
0202
Stage two
Define.
Position with intent.
Typical duration · 2 to 4 weeksWhat this stage is for
We move from understanding to a sharp, opinionated point of view. Positioning, narrative, visual & verbal direction, audience definition: the foundational decisions that will shape every piece of work for the next 12 to 24 months.
What we run
- Positioning & narrative workshops
- Audience & persona definition
- Messaging architecture
- Visual & verbal direction
- Channel & cadence strategy
- Roadmap & success metrics
What you'll have at the end
Brand strategy documentMessaging frameworkCreative directionEngagement roadmapNorth-star KPIs
0303
Stage three
Design & Build.
Ship the work.
Typical duration · 4 to 12 weeksWhat this stage is for
Where most of the visible output gets made. Identity systems, websites, campaigns, films, content engines, produced in tight, accountable sprints with weekly demos, async-first reviews, and a single source of truth for every decision and asset.
What we run
- Weekly sprint cadence
- Async-first reviews & feedback
- Live demos every Friday
- Working in Figma, Linear, Notion
- Pre-launch QA & accessibility audits
- Launch readiness checklist
What you'll have at the end
Production deliverablesBrand guidelinesSource files & codeHandoff documentationLaunch plan
0404
Stage four
Grow.
Launch and learn.
Typical duration · ongoingWhat this stage is for
The work doesn't end at launch. It starts there. Always-on social, paid campaigns, lifecycle, ongoing content production, and the analytics rhythm that turns shipped work into compounding growth. Measured weekly, refined monthly, scaled quarterly.
What we run
- Weekly content & campaign production
- Monthly performance readouts
- Quarterly strategy reviews
- A/B testing & optimization loops
- Community & comms management
- Annual brand health checks
What you'll have at the end
Live channels & campaignsMonthly reporting dashboardsGrowing creative libraryCompounding presence
Operating principles / 06
The rules behind the work.
The four stages are the visible structure. These six principles are the operating manual we hold ourselves to inside every stage. They're how we ship at quality, on time, and without drama.
/ 02
One source of truth per project.
All decisions, briefs, assets, and rationales live in a single shared Notion workspace you own. No "where's that file" energy, ever.
/ 03
Show progress every Friday.
A live walkthrough or recorded demo at the end of every week, every project. You always know where the work stands and what's coming next.
/ 04
Two-week reset protocol.
If a project drifts off-track, we trigger a structured 48-hour reset: written re-alignment, scope check, clear path forward. We'd rather pause than push through misalignment.
/ 05
Document the why, not just the what.
Every major decision is paired with the rationale that produced it. When the team changes (yours or ours), the thinking doesn't get lost.
/ 06
You own everything at the end.
Source files, code repos, ad accounts, analytics, IP: all transfer to your ownership at the end of every engagement. We don't gatekeep access, ever.